Mind the Three Ps For Effective Presentations – Posture, Presence and Projection

Effective presenters pay close attention to the three Ps. They make sure that their posture is erect, their presence is self-confident, and their projection is loud, but not too loud, and clear. They also use body language that enhances their message.

There are three elements that contribute to an effective presenter’s platform, or stand-up training, effectiveness. The first is posture: how you physically carry yourself. Do you stand erect, with your shoulders comfortably back and head up- or do you hunch your shoulders and shrink into yourself? Your posture has a direct impact on how your audience will perceive you (presence) and how easily they will be able to hear and understand you (projection).

The second is presence: the impression of your personality. You can appear professional, self confident, calm, and approachable. Or you can appear uncertain, anxious, distant, and humorless. It depends on your posture, your tone of voice, your willingness to smile, your comfort standing in front of people, your general or “on-stage” personality, your sense of humor, your choice of words, and your joy and/or belief in what you are doing.

The third is projection: the range and clarity of your voice. Some presenters are easy to hear and understand. Their words are loud and clear enough to distinguish their meaning. Other presenters speak softly or too rapidly, slurring syllables and making it difficult to hear and understand what they are saying.

Your posture has a great bearing on your ability to project. If you hunch over and constrict your diaphragm, it is almost impossible to get a deep breath and expel it in strong and carrying tones. However, if you stand comfortably centered and erect, and speak from your diaphragm, you will be able to bounce your voice off a far wall!

After you have taken the trouble to research and design interesting and effective learning content and activities, why would you want to unwittingly sabotage it by appearing meek and uncertain, and swallowing your words so that no one can hear them? The simplest way to check your three P’s is to have someone videotape a short presentation. Typically, people are pleasantly surprised when they play back their tape. In addition, if there is a need to polish one of the P’s, they have immediate and useful feedback.

Body language (how you look and move) can either enhance or undermine your message. Good body language will help you appear confident and knowledgeable. Poor body language will interfere with your message and your credibility.

For more effective body language communication, fight the urge to:

  • Lean into a stationary microphone (use a lavaliere microphone instead, and remember to turn it off during private moments…);
  • Stand poker straight or immobile, or do the opposite- rock or sway in place, or pace (yes, Tom Peters paced- and it made us dizzy!;
  • Use a single gesture repeatedly, or use obviously practiced gestures;
  • Chew gum or suck on candy (we really do notice!)- unless you are using a lozenge to keep from coughing, in which case, explain that to your audience;
  • Lean on or grip the lectern white-knuckled, as if holding on for dear life;
  • Look at the floor, or close your eyes;
  • Hide behind the audiovisual equipment, or turn your back to the audience;
  • Take deep sighs;
  • Play with your clothing, adjust body parts or undergarments, or lose your undergarments!
  • Shuffle your notes unnecessarily, or click your pen or laser pointer on and off;
  • Crack your knuckles, examine or bite your fingernails, clean your ears, or perform any other body care activity!
  • Cross your arms in front of your chest;
  • Twirl or pat your hair, or play with your jewelry (that includes you, too, guys!);
  • Jangle change or keys in your pockets; or
  • Whisper, whimper, mumble, or shout.

The next time you give a presentation, pay attention to your posture, your presence and your projection. Remember that your body language will either enhance or undermine your message, so stay poised and in control.

Online Products – How to Convert Successfully

One of the difficulties in building an online business is learning how to convert your prospects into buyers. In this article I am going to discuss some ways that you can increase your conversion rates.

Market research

The first step to creating any product is to make sure that you have done some research so that you have eliminated as much risk as possible in terms of nobody actually wanting your product.

Have a look online at what is already selling and what people are demanding. If there are people willing to spend money and they are already spending money in a particular niche then that is an ideal place for you to start.

Think about the types of products that are doing well and how you can produce something similar but has additional value to the existing products.

Targeting customers

The next important thing is to make sure that you promote your product to those specific people who actually need it. You could have a brilliant product but if you promote it to people who have no interest in your particular topic and don’t actually need it then you won’t make many sales.

Therefore you need to find out where your ideal customer is likely to be hanging out online. Once you have discovered where your target customers are you will then need to form a relationship with them.

Building relationships

Building relationships with your targeted audience is really important if you are going to increase your sales conversions. If you think about it, promoting products online is a little bit like cold calling – you don’t know the people, they don’t know you and therefore it is unlikely they will do business with you. Therefore it is essential that you build a relationship so that your prospects begin to trust you and to see you as an expert in your particular niche.

An ideal way to build relationships is through email marketing. If your prospects become a subscriber then you are able to communicate with them regularly and over time develop strong trusting relationships.

Product Promotion

When you come to actually promote your product the best way to do this so that you see a good conversion rate is to make your subscribers aware of the benefit it will have to then if they purchase it. People buy because they want to see a specific result and having a result makes them feel good.

Therefore when you promote your product you need to know exactly what those results will be for your prospects and then you will be able to convey the benefits far more effectively.

Three Steps To Chill Out and Be Present

There are so many things we have to… and need to do… and want to do… that it is easy to jam pack our to-do list, our schedule and our life with busy-work. BUT it is necessary to do so? You may be saying “Yes, of course it is. How else am I going to get things done?” Well, that depends on what you have to get done.

If you are a do-er and an action-taker-and dare I say ‘perfectionist’-it is very easy to get caught up in the doing of it all. But where does living your life like you want it fit in? It really doesn’t because you are so busy being in the future about what you have to get done and feel you should be doing that you forget to live in the here and now.

My dad had a saying, well he actually had two that are relevant to share with you: “One day at a time” and “One thing at a time“. He was good at saying “I’ll be with you in a moment, right now I’m finishing this.” Meanwhile my mother and I are racing around doing (and not finishing) ten things to his finished one. I know for sure, by my own experience and those of my friends and clients, that when your attention is not in one place, neither are you. You simply cannot give whatever you are doing justice if you are not fully present.

Have you ever spilled a beverage, dropped something, banged into the corner of your desk, or stubbed your toe while you were trying to do something else? That’s being in the future (or the past). And oh yes, the spilled beverage on your carpet, the shattered screen on your dropped smart phone or the stubbed toe absolutely brings you into the present in a very fast way! It’s a rude reminder that you need to slow down, take a breath and maybe take a break.

I had a client who woke up one morning, got out her cereal bowl and her juice glass, and before she realized what she was doing the bowl was full of cider. She was upset and beating herself up over this. It actually threw off her entire day and when I asked her what was going on the moment before she poured the cider, she said she was thinking about her day and all that she had to do and what she wasn’t going to finish. And so there you have it: when we are not present, we can’t fully be mindful of what we are doing.

Would you like to experience fewer mishaps and mistakes throughout your day? Do you want to accomplish things and have them done right the first time? Be with yourself and not 10 steps ahead.

Here are three quick and easy ways for you to check in with how you feel and be more mindful and present in the moment:

  • Take a breath. Do you feel frazzled? Simply stop moving. Sit or stand still and breathe in to the count of 5 (slowly), then hold for a count of 2 and let your breath out for a count of 5, pausing for another count of 2. Try it right now – don’t you feel better?
  • Look around you. Are you jumpy and anxious? Look at where you are and what’s near you. Name what comes into your vision and give it a moment’s thought. The dog, “Oh, he’s actually snoring in his sleep”; the knickknack you picked up on vacation and what a fun time you had; the clouds in the sky and the shape they appear to you. Small distractions will settle your thoughts.
  • Change your view. Do you need to get out of your office? Do you need to go outside? Sometimes stopping what you are doing and taking a break is essential to help you be more mindful. Whatever it is, do it. Just five minutes can do wonders for your focus.

Follow the above tips and you’ll be mindful and in the present moment in no time (without stubbing your toe). You’ll be happier, more productive and relaxed too