How an Effective Presentation Can Boost Your Business?

In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

When you Negotiate, Check Emotions (Automomy)

When people negotiate, they want to experience autonomy. In essence, they want to feel like they’re in control throughout the negotiation. As such, they don’t want to be brow beaten or set upon, when they offer suggestions and potential solutions during the negotiation process.

You can allow your negotiation partner to experience autonomy by acquiescing to her demands, agreeing to the direction in which she moves the negotiation and by giving her the level of control she seeks throughout the negotiation. The question you’re probably asking yourself is, if I allow my negotiation partner to experience control to that degree, why should I bother to negotiate? Won’t I put myself at a great disadvantage by doing so? To which I reply yes and no.

Yes, you may give the appearance of being a weak negotiator and depending upon the person you’re negotiating with, he or she may try to exploit their perceived advantage. If that occurs, you will gain additional insight into the mental makeup of the person and what they might do if you give them too much control. In essence, its a balancing act. The thought that comes to mind is, you can give them enough rope to hang themselves, but not so much that they hang you.

While putting yourself at a perceived disadvantage you do so for the time it takes to make the person you’re negotiating with feel comfortable, or guilty enough to give back to you that which you seek from the negotiation. You accomplish your goals by making those goals your partners goals.

You allow your negotiation partner to experience autonomy and still reach your goals by planning the direction you’d like the negotiation to go in during your planning stage. In the planning stage, you need to assess where there might be overlay between the goals you share with your negotiation partner and create a path that the negotiations can travel to take advantage of that overlay.

Remember, control is perceptional. To the degree that someone feels they are in control, in any situation, in their mind, they are in control. Thus, it behooves you to convey the submissiveness they seek from you in order to project the feeling they need to experience in order to feel empowered. If they feel empowered to set the pace of the negotiation and thus set the negotiations direction, they will also have the degree of control they need to help you reach the goal of the negotiation.

You may have to walk a fine line when allowing your negotiation partner to think he’s in control of the negotiation. As long as that person stays on the path that you set, you will be okay and everything will be right with the world.

The negotiation lessons are…

  • Always understand and apply the importance of autonomy during a negotiation. To the degree that you can allow your negotiation partner to experience autonomy, she’s more apt to stay engaged throughout the negotiation.
  • During the negotiation, seek opportunities to bond or break the bonding process based on the degree of autonomy you allow someone to perceive they have. In this way, you can use the experience of autonomy as a tactic or strategy.
  • Remember that control and thus autonomy is a matter of perception. To the degree that you allow others to experience autonomy, they will be more likely to grant you what you desire.

5 Factors To Consider When Packaging Your Product

Research studies have shown that many business owners pay a lot of attention on the product, but fail to think how to pack their products. To be successful in business you should pay a lot of attention on how you pack your products.

There are many types of packaging that you can use. The most common ones are: bottles, fin packets, stick packets, blister packs, multi packs, and pillow packets. To help you out here are some of the factors that you should consider when packaging your product.

Brand Centric

Does the packaging of your product represent your product? It should. For example, if you are selling sugar, you should ensure that your customers know this from just looking at the packet. This calls for you to put a photo of sugar on the pack. It’s also wise that you put the name “Sugar” on the packet.

Target Market

Experts say that you shouldn’t try to be appealing to everyone as you risk appealing to no one. As rule of thumb you should ensure that your packaging “talks” to your customers. For example, if your target customers are youths, you should ensure that you pack the product in a unique and exciting way so that your customers can associate with it.

Color

The color that you go with greatly determines how people will respond to the product. You should consider a number of factors when deciding on the best color to go with. Some of the factors that you should consider include: your target audience, trends and brand identity.

Size

The size that you go with greatly determines how people will respond to your product. To be on the safe side you should use as many standard sizes as possible. Doing this will not only make your product appealing to many people, it will also greatly reduce your production costs. It will also give you more flexibility when transporting the product.

Distribution

You should consider how your product will be distributed. If it will be transported to a long distance, you should ensure it’s well protected from damage. Many people feel that protective packaging is there to add cost, but this isn’t the case. Always remember that it will always cost you more to replace the product than to replace the packaging material; therefore, always undertake protective packaging.

Conclusion

These are the factors that you should consider when packaging your product. For ideal results always ensure that the packaging is designed and manufactured by a professional company.