Online Products – How to Convert Successfully

One of the difficulties in building an online business is learning how to convert your prospects into buyers. In this article I am going to discuss some ways that you can increase your conversion rates.

Market research

The first step to creating any product is to make sure that you have done some research so that you have eliminated as much risk as possible in terms of nobody actually wanting your product.

Have a look online at what is already selling and what people are demanding. If there are people willing to spend money and they are already spending money in a particular niche then that is an ideal place for you to start.

Think about the types of products that are doing well and how you can produce something similar but has additional value to the existing products.

Targeting customers

The next important thing is to make sure that you promote your product to those specific people who actually need it. You could have a brilliant product but if you promote it to people who have no interest in your particular topic and don’t actually need it then you won’t make many sales.

Therefore you need to find out where your ideal customer is likely to be hanging out online. Once you have discovered where your target customers are you will then need to form a relationship with them.

Building relationships

Building relationships with your targeted audience is really important if you are going to increase your sales conversions. If you think about it, promoting products online is a little bit like cold calling – you don’t know the people, they don’t know you and therefore it is unlikely they will do business with you. Therefore it is essential that you build a relationship so that your prospects begin to trust you and to see you as an expert in your particular niche.

An ideal way to build relationships is through email marketing. If your prospects become a subscriber then you are able to communicate with them regularly and over time develop strong trusting relationships.

Product Promotion

When you come to actually promote your product the best way to do this so that you see a good conversion rate is to make your subscribers aware of the benefit it will have to then if they purchase it. People buy because they want to see a specific result and having a result makes them feel good.

Therefore when you promote your product you need to know exactly what those results will be for your prospects and then you will be able to convey the benefits far more effectively.

Reduce Stress With Present Moment Awareness

It’s happening again; tension in your shoulders squeezing you, stomach clenching, and that familiar vice grip of pressure in your head. Here comes the stress and overwhelm, visiting you with the same familiar list of stressful thoughts.

Great teachers like Buddha, or in our day Eckhart Tolle, offer present moment awareness as a way to reduce stress, release anger and improve health. We’ve all heard how wonderfully healing it is to be in present moment awareness with its seemingly illusive calm, so how do we get there?

Our mind unceasingly interprets the never-ending flow of information pouring into our brain. Every day, we experience upwards of 10,000 of these interpretations as thoughts, many of them running like a newsreel ticker, repeating the same stressful stories.

To fully experience the present moment we must find a way hush those thoughts, even for just a minute.

A quick, easy way to release the grip of stressful thoughts is with a gratitude practice. Gratitude instantly shifts the focus out of our head full of thoughts, and gets us back into the present moment.

Most of us weren’t taught a gratitude habit, instead we’re encouraged to consume a daily diet of bad news; things going wrong, diseases we could develop, and dangerous conflicts. We’re conditioned to stress by an unrelenting flow of information telling us to worry.

The primitive part of our brain that insured our survival kept us focused on danger; ignoring a rustle in the grass could result in becoming another predator’s next meal! Today, that part of our brain still functions, but instead of the tiger in the grass, we react to the stories stalking us; the tanking economy, the deteriorating environment, or the personal conflict we keep replaying in our mind. When we can’t turn it off, that fear brain overwhelms us with chronic stress.

The good news is that fear and gratitude can not occur together! It’s impossible for the mind to think stressful, fearful thoughts and be grateful at the same time! Gratitude quiets the fear brain and snaps us back into the peace of the present moment.

Gratitude Formula

First, find one thing that fills you with thankfulness. It can be the smallest of things; your brain will respond positively without caring about the size or value of your choice. Dwell for a few moments on why you are grateful for this thing, then let the why settle to the background of your gratefulness, like the blue sky on a softly clouded summer’s day.

Now, make a statement of gratitude: I am grateful for ____________.

For a few minutes repeat your gratefulness statement to yourself. Remember there is a subtle difference between thinking about gratitude and practicing gratitude. Let yourself feel grateful.

You can change your wording, such as; I am so thankful for______, or thank you so much for______, but stay with a simple phrase.You can thank yourself, your higher power, God, Gods or Goddess, it doesn’t matter as long as you feel grateful.

Are you so stressed you can’t come up with something? If you are reading this you are probably in the top percentage of the world population that has clean running water, food, and a bed. Are you able to take a breath? Focus on being thankful for your breath, softly repeating the word yes on your in-breath, and thank you on your out-breath.

After practicing your gratitude statement for a few minutes, notice how you feel. Are you more relaxed and calm? Did your muscles relax, even slightly, and your mind slow down? When practicing gratitude, your brain floods with specific neurotransmitters, the good stuff that creates pleasant feelings and counteracts stress!

When you feel stressful thoughts taking you out of the present moment, use this gratitude practice to bring yourself back. Keep a gratitude journal. Practice gratitude statements every day. Besides bringing you back to the present moment, reducing stress and increasing positive brain chemicals, you may find there is an abundance of things to be grateful for in your life, coloring your world with joy and peace!

Creating 3D Presentations

In a typical architectural office, the method of modeling you choose often depends on the comfort level of those performing the work. You should, however, familiarize yourself with all three methods to have a variety of tools options.

There is no right or wrong way of creating 3D presentations and the last thing you want to do is to rely on only one method of modeling scenes. In the real world, you will use a combination of methods.

Think of it as buying a large set of mechanics tools. You get several cabinets (software packages), each with several drawers (menus and panels). Each drawer is filled with unusual tools (commands and modifiers). Until you familiarize yourself with as many tools as possible and have a feel for where they are and when best to use them, there is no way you can fix a car in a productive and cost-effective manner.

Even though you have the tools to model incredible detail, however, keep in mind that not all detail has to be modeled. Most 3D programs have the tools to create the illusion of 3D geometry when none exists and a productive office must know when it is appropriate to simulate complex geometry instead of modeling it.

Some 3D tools for simulating geometry are:

Bump Mapping

Opacity Mapping

Environmental Backgrounds

A couple of helpful books for anyone creating buildings and everyday household objects are the student or professional versions of Architectural Graphics Standards by Ramsey/Sleeper (John Wiley and Sons) and The Architect’s Portable Handbook by Pat Guthrie. For years the professional version of Architectural Graphics Standards has been the bible for architects and builders as a reference for the determining sizes of almost everything you can imagine from restaurant equipment, to sports field layout, to standard construction methods.