Web Site Can Be Made More Presentable

Your website works as your spokesperson presenting the message you wish to convey. Thinking in terms of this analogy often helps you to look at your website from a different angle and make visitor-friendly changes.

Imagine a situation – you have to make an announcement about an exciting event or an opportunity. You have appointed a spokesperson to make a presentation on your behalf to an audience consisting of invitees, interested persons and on-lookers. How would you like her to perform? Your website should do the job of a real, living spokesperson. Following considerations will make your website more presentable.

1) Main Theme – The presentation in the above example has been organized for a particular occasion. Similarly each webpage should be built around a particular theme. It doesn’t help if too much information is given on a webpage on seemingly unrelated issues.

2) Fast Opening – You would certainly not like your spokesperson to be late and make your audience impatient. When a visitor clicks URL of your webpage or is redirected there, the webpage should open real fast. Your webpage gets just a few seconds to engage your visitor’s attention. You would like your visitors to spend those few seconds looking at your webpage rather than waiting for the webpage to open.

3) Appearance – The spokesperson should have pleasant appearance and should wear a welcoming smile. This is to ensure that the audience is not put off even before start of the presentation. Your webpage should have a pleasant, inviting appearance to attract your visitor. If spokesperson is very gorgeous looking, she will distract attention of the audience from the real issue. Your website should avoid loud graphics and distracting colors so that the visitor remains focused on the main theme.

4) Make Text Interesting – You would like your spokesperson to use clear, flowing language, keep the audience interested and gradually lead them to the main theme. The presentation should be interactive, made lively by stories, snippets etc. Monotonous speech should be avoided. All these ideas can be incorporated while designing the website. The text should be broken into small paragraphs of 4-5 sentences or less, subtitles should be added for clarity, key words should be made bold. These are some ideas to make text more readable. Often a visitor will see only titles and subtitles. Therefore on their own the title and subtitles should convey the basic message.

5) Highlight Benefits – Other methods can be used to make the audience interested. The audience is really interested in what benefits they will derive; therefore this point should be highlighted sufficiently. The visitor to a website is interested in what is there for her. The potential benefits to the visitors should form a part of the main theme. This is an important consideration and cannot be over-emphasized.

6) Free gifts or Bonus – The audience attending the conference can be given gifts – after all they are investing there time for the presentation. The website can also offer several incentives to the visitors and lure her to visit again and again. Free ebooks, subscription to newsletters, links to related resources, articles and additional information are some of the simplest incentives that can be offered to the visitor.

7) Anticipate Questions – When a question is put up to the spokesperson, she should accept it with understanding showing that she had been expecting the question and was prepared to answer it. This approach will re-assure the audience as they develop the feeling that “everything has been taken care of”. While designing a website anticipated questions should be compiled and answers should be provided. It may be helpful to provide separate pages displaying common questions and answers.

8) Testimonials – After the end of the presentation, very few people are likely to sign-up immediately. Those who are still interested after the presentation would like to take some time to decide. They are likely to seek additional information and confirmation of the information already provided. The spokesperson should clearly spell out how easy it would be to get any further information. Visitors to the website often re-visit several times before they take any decision, particularly the decisions involving money transaction. Testimonials and endorsements appearing on the website are very effective in getting a favorable response from the visitors.

9) Follow-Up – During a presentation it is common practice to register the names and other details of the participants. This information can be used to follow-up with them by sending further messages. The website should be used to perform a very important function of capturing names and e-mail addresses of interested persons for following-up with them.

Thinking of website as a spokesperson adds a human dimension with which we are more familiar. Reviewing your website from a new angle can reveal ways of improving it.

How to Boost Your Business With Online Presentation Skills Training

In tough economic times, everyone is looking for new ways to boost business. You aren’t alone in renewing your efforts to find a new tip or technique to give your business a boost.

As an entrepreneur, small business owner or professional, you may have pulled in the reins on spending during the recession. However,without new skills and specific training, you will not have the right tools to succeed in today’s marketplace.

Training spending is a lot like an accordion. Contracting and expanding is a natural part of how it works. This process is going on in small companies and gigantic global organizations. The outcome: more and more people are turning to online training solutions to get the business and presentation skills they need. Specialized training in presentation skills is picking up.

Think about this for a moment.

A lot of companies want to beef up business. To do this, they need to develop a consistent high quality of presentation skills. This is true for global companies who need to attract and serve clients around the world.

And it’s equally true for tiny businesses that need to make a positive impression on local and regional clients.

Whether you are in sales, services or software, your business day is chock full of business presentations. Typically, professionals spend more time in meetings and presentations than at their desks. As your career progresses, exceptional presentation skills are essential to achieve your career goals.

In the past, a lot of small businesses and global corporations relied on public seminars or customized in-house training. Today, the landscape of training has shifted.

No one wants to spend the time or money for costly workshops. Instead, most companies want flexible and lower cost alternatives – that provide opportunity for self-paced training.

If you’ve been waiting for your organization to host a presentation skills class, stop waiting. If you’ve been thinking that your only choice is bringing in a high-priced consultant to review your sales presentations, you have an alternative.

Now is a time to get online instruction at a fraction of the cost. By choosing this option, you get instant access to exceptional training for yourself and your entire staff. Plus, there are added benefits. Virtual training is all green. You aren’t contributing to waste, there is no carbon footprint, and it’s good for the environment.

In addition, online training is instantly accessible from anywhere. This makes it an ideal solution for professionals who are on the road or working from remote locations.

Many of my clients rely on online courses to manage the diverse and changing needs of their staff. For instance, if you have boosts in hiring and promoting, virtual training is an ideal way to get everyone up to speed. You don’t have to wait until you have a full training class to get everyone the skills and support they need.

If you are looking for a flexible and low cost alternative to prepare your staff to succeed, this could be the best solution.

Boost your business results with online presentation skills training. Get a fresh start by building the right skills for you and your staff. 

Three Steps To Chill Out and Be Present

There are so many things we have to… and need to do… and want to do… that it is easy to jam pack our to-do list, our schedule and our life with busy-work. BUT it is necessary to do so? You may be saying “Yes, of course it is. How else am I going to get things done?” Well, that depends on what you have to get done.

If you are a do-er and an action-taker-and dare I say ‘perfectionist’-it is very easy to get caught up in the doing of it all. But where does living your life like you want it fit in? It really doesn’t because you are so busy being in the future about what you have to get done and feel you should be doing that you forget to live in the here and now.

My dad had a saying, well he actually had two that are relevant to share with you: “One day at a time” and “One thing at a time“. He was good at saying “I’ll be with you in a moment, right now I’m finishing this.” Meanwhile my mother and I are racing around doing (and not finishing) ten things to his finished one. I know for sure, by my own experience and those of my friends and clients, that when your attention is not in one place, neither are you. You simply cannot give whatever you are doing justice if you are not fully present.

Have you ever spilled a beverage, dropped something, banged into the corner of your desk, or stubbed your toe while you were trying to do something else? That’s being in the future (or the past). And oh yes, the spilled beverage on your carpet, the shattered screen on your dropped smart phone or the stubbed toe absolutely brings you into the present in a very fast way! It’s a rude reminder that you need to slow down, take a breath and maybe take a break.

I had a client who woke up one morning, got out her cereal bowl and her juice glass, and before she realized what she was doing the bowl was full of cider. She was upset and beating herself up over this. It actually threw off her entire day and when I asked her what was going on the moment before she poured the cider, she said she was thinking about her day and all that she had to do and what she wasn’t going to finish. And so there you have it: when we are not present, we can’t fully be mindful of what we are doing.

Would you like to experience fewer mishaps and mistakes throughout your day? Do you want to accomplish things and have them done right the first time? Be with yourself and not 10 steps ahead.

Here are three quick and easy ways for you to check in with how you feel and be more mindful and present in the moment:

  • Take a breath. Do you feel frazzled? Simply stop moving. Sit or stand still and breathe in to the count of 5 (slowly), then hold for a count of 2 and let your breath out for a count of 5, pausing for another count of 2. Try it right now – don’t you feel better?
  • Look around you. Are you jumpy and anxious? Look at where you are and what’s near you. Name what comes into your vision and give it a moment’s thought. The dog, “Oh, he’s actually snoring in his sleep”; the knickknack you picked up on vacation and what a fun time you had; the clouds in the sky and the shape they appear to you. Small distractions will settle your thoughts.
  • Change your view. Do you need to get out of your office? Do you need to go outside? Sometimes stopping what you are doing and taking a break is essential to help you be more mindful. Whatever it is, do it. Just five minutes can do wonders for your focus.

Follow the above tips and you’ll be mindful and in the present moment in no time (without stubbing your toe). You’ll be happier, more productive and relaxed too