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Research studies have shown that many business owners pay a lot of attention on the product, but fail to think how to pack their products. To be successful in business you should pay a lot of attention on how you pack your products.

There are many types of packaging that you can use. The most common ones are: bottles, fin packets, stick packets, blister packs, multi packs, and pillow packets. To help you out here are some of the factors that you should consider when packaging your product.

Brand Centric

Does the packaging of your product represent your product? It should. For example, if you are selling sugar, you should ensure that your customers know this from just looking at the packet. This calls for you to put a photo of sugar on the pack. It’s also wise that you put the name “Sugar” on the packet.

Target Market

Experts say that you shouldn’t try to be appealing to everyone as you risk appealing to no one. As rule of thumb you should ensure that your packaging “talks” to your customers. For example, if your target customers are youths, you should ensure that you pack the product in a unique and exciting way so that your customers can associate with it.

Color

The color that you go with greatly determines how people will respond to the product. You should consider a number of factors when deciding on the best color to go with. Some of the factors that you should consider include: your target audience, trends and brand identity.

Size

The size that you go with greatly determines how people will respond to your product. To be on the safe side you should use as many standard sizes as possible. Doing this will not only make your product appealing to many people, it will also greatly reduce your production costs. It will also give you more flexibility when transporting the product.

Distribution

You should consider how your product will be distributed. If it will be transported to a long distance, you should ensure it’s well protected from damage. Many people feel that protective packaging is there to add cost, but this isn’t the case. Always remember that it will always cost you more to replace the product than to replace the packaging material; therefore, always undertake protective packaging.

Conclusion

These are the factors that you should consider when packaging your product. For ideal results always ensure that the packaging is designed and manufactured by a professional company.

There are so many things we have to… and need to do… and want to do… that it is easy to jam pack our to-do list, our schedule and our life with busy-work. BUT it is necessary to do so? You may be saying “Yes, of course it is. How else am I going to get things done?” Well, that depends on what you have to get done.

If you are a do-er and an action-taker-and dare I say ‘perfectionist’-it is very easy to get caught up in the doing of it all. But where does living your life like you want it fit in? It really doesn’t because you are so busy being in the future about what you have to get done and feel you should be doing that you forget to live in the here and now.

My dad had a saying, well he actually had two that are relevant to share with you: “One day at a time” and “One thing at a time“. He was good at saying “I’ll be with you in a moment, right now I’m finishing this.” Meanwhile my mother and I are racing around doing (and not finishing) ten things to his finished one. I know for sure, by my own experience and those of my friends and clients, that when your attention is not in one place, neither are you. You simply cannot give whatever you are doing justice if you are not fully present.

Have you ever spilled a beverage, dropped something, banged into the corner of your desk, or stubbed your toe while you were trying to do something else? That’s being in the future (or the past). And oh yes, the spilled beverage on your carpet, the shattered screen on your dropped smart phone or the stubbed toe absolutely brings you into the present in a very fast way! It’s a rude reminder that you need to slow down, take a breath and maybe take a break.

I had a client who woke up one morning, got out her cereal bowl and her juice glass, and before she realized what she was doing the bowl was full of cider. She was upset and beating herself up over this. It actually threw off her entire day and when I asked her what was going on the moment before she poured the cider, she said she was thinking about her day and all that she had to do and what she wasn’t going to finish. And so there you have it: when we are not present, we can’t fully be mindful of what we are doing.

Would you like to experience fewer mishaps and mistakes throughout your day? Do you want to accomplish things and have them done right the first time? Be with yourself and not 10 steps ahead.

Here are three quick and easy ways for you to check in with how you feel and be more mindful and present in the moment:

• Take a breath. Do you feel frazzled? Simply stop moving. Sit or stand still and breathe in to the count of 5 (slowly), then hold for a count of 2 and let your breath out for a count of 5, pausing for another count of 2. Try it right now – don’t you feel better?
• Look around you. Are you jumpy and anxious? Look at where you are and what’s near you. Name what comes into your vision and give it a moment’s thought. The dog, “Oh, he’s actually snoring in his sleep”; the knickknack you picked up on vacation and what a fun time you had; the clouds in the sky and the shape they appear to you. Small distractions will settle your thoughts.
• Change your view. Do you need to get out of your office? Do you need to go outside? Sometimes stopping what you are doing and taking a break is essential to help you be more mindful. Whatever it is, do it. Just five minutes can do wonders for your focus.

Follow the above tips and you’ll be mindful and in the present moment in no time (without stubbing your toe). You’ll be happier, more productive and relaxed too