5 Factors To Consider When Packaging Your Product

Research studies have shown that many business owners pay a lot of attention on the product, but fail to think how to pack their products. To be successful in business you should pay a lot of attention on how you pack your products.

There are many types of packaging that you can use. The most common ones are: bottles, fin packets, stick packets, blister packs, multi packs, and pillow packets. To help you out here are some of the factors that you should consider when packaging your product.

Brand Centric

Does the packaging of your product represent your product? It should. For example, if you are selling sugar, you should ensure that your customers know this from just looking at the packet. This calls for you to put a photo of sugar on the pack. It’s also wise that you put the name “Sugar” on the packet.

Target Market

Experts say that you shouldn’t try to be appealing to everyone as you risk appealing to no one. As rule of thumb you should ensure that your packaging “talks” to your customers. For example, if your target customers are youths, you should ensure that you pack the product in a unique and exciting way so that your customers can associate with it.

Color

The color that you go with greatly determines how people will respond to the product. You should consider a number of factors when deciding on the best color to go with. Some of the factors that you should consider include: your target audience, trends and brand identity.

Size

The size that you go with greatly determines how people will respond to your product. To be on the safe side you should use as many standard sizes as possible. Doing this will not only make your product appealing to many people, it will also greatly reduce your production costs. It will also give you more flexibility when transporting the product.

Distribution

You should consider how your product will be distributed. If it will be transported to a long distance, you should ensure it’s well protected from damage. Many people feel that protective packaging is there to add cost, but this isn’t the case. Always remember that it will always cost you more to replace the product than to replace the packaging material; therefore, always undertake protective packaging.

Conclusion

These are the factors that you should consider when packaging your product. For ideal results always ensure that the packaging is designed and manufactured by a professional company.

Cross Cultural Presentations

The international flavour of many people’s jobs naturally means that there is greater interaction between people from different cultures. Within the business environment, understanding and coping with intercultural differences between people is critical to ensuring that interpersonal communication is successful.

Intercultural awareness is necessary for two reasons. Firstly, it minimises the possibility of misunderstandings and/or the causing of offense through intercultural mishaps. Secondly, it is a means to maximising the potential of business relationships through the utilization of intercultural differences productively.

One area within the business environment in which intercultural awareness is a necessity is in the business presentation. Directors, managers, salespeople, consultants and business personnel are regularly required to deliver presentations. However, when one is asked to give a presentation to an audience from a different culture there are intercultural factors that can hinder the success of a presentation.

By way of illustrating some of the intercultural differences in presentations, these tips to effective cross cultural presentations are offered:

Language:

The language you use in a cross cultural presentation is important. Although the majority of the language that is used in a cross cultural presentation will be understood by an English speaking foreign audience, a speaker must be careful when it comes to slang, idioms or phrases.

If an Englishman were to talk of being “knocked for six” or “bowled over” he may very well be met with puzzled expressions. More subtly, when an American talks of a ‘billion’ he means a thousand million, whereas in the UK this would mean a million million. Try and keep language simple.

Body Language:

Pay attention to your body language in a cross cultural presentation. Some cultures are quite animated and will appreciate hand gestures and the expression of emotion through the body. Others expect speakers to remain calm and would find such behaviour over the top. Similarly pay attention to the use of gestures. The thumbs up may mean ‘good’ in the USA but it means something very different in Iran. Eye contact can also be a major intercultural difference. Some cultures consider strong eye contact a sign of sincerity, others find it overbearing and an invasion of privacy. Do your cross cultural homework before a presentation.

Time:

Be aware of different approaches to time across cultures. Some cultures prefer a structured, timetabled approach to conducting business affairs, others are more casual. In countries where a start time is considered a guide rather than a definite, allow time for networking or engage in some chit chat until others arrive. Oppositely, if you arrive late to a meeting in a punctual culture, expect some negative feedback. Always show the appropriate stiffness or flexibility depending on the culture.

Emotions:

Some cross cultural presentations may be in front of a small number of people and deal with sensitive issues in a pressured environment. In such intercultural situations one should always keep their emotions in check. In some cultures a certain amount of cross examination or scrutiny may occur. If this happens bear in mind the positive intentions behind such actions, i.e. the questions are only being posed to establish facts, not to undermine you. Never lose patience, show frustration or display anger. To do so will lead to a loss of credibility.

Style of Presentation:

Different cultures learn and take in information in varying ways. One should always try and tailor their presentation style to meet the needs of the target culture. Some cultures, such as Europeans, prefer information to be presented in detail and in a way that sets down foundations that act as the support to a final argument or point. In such a presentation the speaker should gradually lead the audience, using a logical succession of points, to a conclusion. On the other hand, some cultures, like the US, prefer a much faster paced presentation that is bottom-line orientated, meaning the presenter speaks from a point rather towards a point.

Use of Technology:

Power Point is not the default method of giving a presentation across the world. Some countries many not even have the technical capabilities to accommodate this so one would need to adapt to the resources at hand, whether it be an Over Head Projector or blackboard. Some cultures do not even like a visual element to presentations and find much more worth in words and personality.

Content:

In a cross cultural presentation, ensure you tailor the content of a presentation to the audience. Different cultures expect different things from a business presentation. Long term orientated cultures may be excited about future projections and figures, but others would rather learn more about the presenter’s credentials, accomplishments and experience. A presenter needs to ask whether the target culture will appreciate factual, statistical information presented visually, or a more personal oratory approach.

Audience Participation:

Audiences react in different ways across cultures. Some are very engaging and are willing to participate in exercises and Q&A sessions, others are the opposite. Audiences also show respect in many ways. A Japanese audience may close their eyes while listening; a US one may clap when a good point is made and a Saudi one may do nothing at all.

Although the number of areas where one could point to intercultural differences in presentations is vast, for the sake of brevity the above mentioned areas have been highlighted as a way of drawing attention to some of the major ones. It is hoped these can then act as a foundation to improving ones insight into the way intercultural differences manifest in the business environment.

Record Presentations From Macintosh or Linux Machines

The Institute for Software Research (ISR) in the Carnegie Mellon School of Computer Science (SCS) is a center for education and research in software engineering and computation. The Insititute’s research areas in software engineering include software analysis, software architecture specification, and aspects of cybersecurity.

The team responsible for videography at the Institute for Software Research in Carnegie Mellon School of Computer Science usually records presentations, small meetings, and lectures with the help of Panopto CourseCast. This software is broadly used for capturing multiple video data and its automatical streaming over the web. The remote audience can access the content as it becomes available in popular and easy-to-consume formats. CourseCast recorder installed on PC saves the lectures and other materials uploading them on the website. The target audience can watch the previously recorded content using NetID and password.

The Institute’s team that used this software to capture video stream from PC suddenly came across the following issue. Thomas Pope of the institute says, “Most of the time we were able to use the recorder itself on a presenter’s computer, on conditions that it was a Windows machine. However we deal with different tasks. Sometimes the educational content that is created must include some videos and images from computers running under Linux or Mac. That is why we were looking for a way to capture screens from these machines just like from a PC.”

The Panopto experts helped Pope to solve this problem. The Institute team was recommended to use the VGA2USB LR frame grabber. “Frame grabber has been used successfully with Panopto software.” Pope recalls. “We decided to take advantage of this product since Panopto software was compatible with frame grabbers. Now we are able to capture and broadcast lectures, presentations, and other instructional content using video streams either from PC, Mac or Linux machines. VGA2USB LR’s capability to be incorporated into the existing environment empowers us to capture data from multiple video sources while preparing diverse education materials”.

VGA to USB is an external video capture device allowing a user to capture video with resolution up to 1280×1024. Since it transfers video in original quality with high resolution from any equipment with VGA connectors, educational centers and other organizations can use it for capturing data. Recording meetings and other events, delivering presentations over the web, creating online educational programs – you can benefit from a high-performance frame-grabber in multiple ways.