5 Factors To Consider When Packaging Your Product

Research studies have shown that many business owners pay a lot of attention on the product, but fail to think how to pack their products. To be successful in business you should pay a lot of attention on how you pack your products.

There are many types of packaging that you can use. The most common ones are: bottles, fin packets, stick packets, blister packs, multi packs, and pillow packets. To help you out here are some of the factors that you should consider when packaging your product.

Brand Centric

Does the packaging of your product represent your product? It should. For example, if you are selling sugar, you should ensure that your customers know this from just looking at the packet. This calls for you to put a photo of sugar on the pack. It’s also wise that you put the name “Sugar” on the packet.

Target Market

Experts say that you shouldn’t try to be appealing to everyone as you risk appealing to no one. As rule of thumb you should ensure that your packaging “talks” to your customers. For example, if your target customers are youths, you should ensure that you pack the product in a unique and exciting way so that your customers can associate with it.

Color

The color that you go with greatly determines how people will respond to the product. You should consider a number of factors when deciding on the best color to go with. Some of the factors that you should consider include: your target audience, trends and brand identity.

Size

The size that you go with greatly determines how people will respond to your product. To be on the safe side you should use as many standard sizes as possible. Doing this will not only make your product appealing to many people, it will also greatly reduce your production costs. It will also give you more flexibility when transporting the product.

Distribution

You should consider how your product will be distributed. If it will be transported to a long distance, you should ensure it’s well protected from damage. Many people feel that protective packaging is there to add cost, but this isn’t the case. Always remember that it will always cost you more to replace the product than to replace the packaging material; therefore, always undertake protective packaging.

Conclusion

These are the factors that you should consider when packaging your product. For ideal results always ensure that the packaging is designed and manufactured by a professional company.

Three Steps To Chill Out and Be Present

There are so many things we have to… and need to do… and want to do… that it is easy to jam pack our to-do list, our schedule and our life with busy-work. BUT it is necessary to do so? You may be saying “Yes, of course it is. How else am I going to get things done?” Well, that depends on what you have to get done.

If you are a do-er and an action-taker-and dare I say ‘perfectionist’-it is very easy to get caught up in the doing of it all. But where does living your life like you want it fit in? It really doesn’t because you are so busy being in the future about what you have to get done and feel you should be doing that you forget to live in the here and now.

My dad had a saying, well he actually had two that are relevant to share with you: “One day at a time” and “One thing at a time“. He was good at saying “I’ll be with you in a moment, right now I’m finishing this.” Meanwhile my mother and I are racing around doing (and not finishing) ten things to his finished one. I know for sure, by my own experience and those of my friends and clients, that when your attention is not in one place, neither are you. You simply cannot give whatever you are doing justice if you are not fully present.

Have you ever spilled a beverage, dropped something, banged into the corner of your desk, or stubbed your toe while you were trying to do something else? That’s being in the future (or the past). And oh yes, the spilled beverage on your carpet, the shattered screen on your dropped smart phone or the stubbed toe absolutely brings you into the present in a very fast way! It’s a rude reminder that you need to slow down, take a breath and maybe take a break.

I had a client who woke up one morning, got out her cereal bowl and her juice glass, and before she realized what she was doing the bowl was full of cider. She was upset and beating herself up over this. It actually threw off her entire day and when I asked her what was going on the moment before she poured the cider, she said she was thinking about her day and all that she had to do and what she wasn’t going to finish. And so there you have it: when we are not present, we can’t fully be mindful of what we are doing.

Would you like to experience fewer mishaps and mistakes throughout your day? Do you want to accomplish things and have them done right the first time? Be with yourself and not 10 steps ahead.

Here are three quick and easy ways for you to check in with how you feel and be more mindful and present in the moment:

  • Take a breath. Do you feel frazzled? Simply stop moving. Sit or stand still and breathe in to the count of 5 (slowly), then hold for a count of 2 and let your breath out for a count of 5, pausing for another count of 2. Try it right now – don’t you feel better?
  • Look around you. Are you jumpy and anxious? Look at where you are and what’s near you. Name what comes into your vision and give it a moment’s thought. The dog, “Oh, he’s actually snoring in his sleep”; the knickknack you picked up on vacation and what a fun time you had; the clouds in the sky and the shape they appear to you. Small distractions will settle your thoughts.
  • Change your view. Do you need to get out of your office? Do you need to go outside? Sometimes stopping what you are doing and taking a break is essential to help you be more mindful. Whatever it is, do it. Just five minutes can do wonders for your focus.

Follow the above tips and you’ll be mindful and in the present moment in no time (without stubbing your toe). You’ll be happier, more productive and relaxed too

Web Site Can Be Made More Presentable

Your website works as your spokesperson presenting the message you wish to convey. Thinking in terms of this analogy often helps you to look at your website from a different angle and make visitor-friendly changes.

Imagine a situation – you have to make an announcement about an exciting event or an opportunity. You have appointed a spokesperson to make a presentation on your behalf to an audience consisting of invitees, interested persons and on-lookers. How would you like her to perform? Your website should do the job of a real, living spokesperson. Following considerations will make your website more presentable.

1) Main Theme – The presentation in the above example has been organized for a particular occasion. Similarly each webpage should be built around a particular theme. It doesn’t help if too much information is given on a webpage on seemingly unrelated issues.

2) Fast Opening – You would certainly not like your spokesperson to be late and make your audience impatient. When a visitor clicks URL of your webpage or is redirected there, the webpage should open real fast. Your webpage gets just a few seconds to engage your visitor’s attention. You would like your visitors to spend those few seconds looking at your webpage rather than waiting for the webpage to open.

3) Appearance – The spokesperson should have pleasant appearance and should wear a welcoming smile. This is to ensure that the audience is not put off even before start of the presentation. Your webpage should have a pleasant, inviting appearance to attract your visitor. If spokesperson is very gorgeous looking, she will distract attention of the audience from the real issue. Your website should avoid loud graphics and distracting colors so that the visitor remains focused on the main theme.

4) Make Text Interesting – You would like your spokesperson to use clear, flowing language, keep the audience interested and gradually lead them to the main theme. The presentation should be interactive, made lively by stories, snippets etc. Monotonous speech should be avoided. All these ideas can be incorporated while designing the website. The text should be broken into small paragraphs of 4-5 sentences or less, subtitles should be added for clarity, key words should be made bold. These are some ideas to make text more readable. Often a visitor will see only titles and subtitles. Therefore on their own the title and subtitles should convey the basic message.

5) Highlight Benefits – Other methods can be used to make the audience interested. The audience is really interested in what benefits they will derive; therefore this point should be highlighted sufficiently. The visitor to a website is interested in what is there for her. The potential benefits to the visitors should form a part of the main theme. This is an important consideration and cannot be over-emphasized.

6) Free gifts or Bonus – The audience attending the conference can be given gifts – after all they are investing there time for the presentation. The website can also offer several incentives to the visitors and lure her to visit again and again. Free ebooks, subscription to newsletters, links to related resources, articles and additional information are some of the simplest incentives that can be offered to the visitor.

7) Anticipate Questions – When a question is put up to the spokesperson, she should accept it with understanding showing that she had been expecting the question and was prepared to answer it. This approach will re-assure the audience as they develop the feeling that “everything has been taken care of”. While designing a website anticipated questions should be compiled and answers should be provided. It may be helpful to provide separate pages displaying common questions and answers.

8) Testimonials – After the end of the presentation, very few people are likely to sign-up immediately. Those who are still interested after the presentation would like to take some time to decide. They are likely to seek additional information and confirmation of the information already provided. The spokesperson should clearly spell out how easy it would be to get any further information. Visitors to the website often re-visit several times before they take any decision, particularly the decisions involving money transaction. Testimonials and endorsements appearing on the website are very effective in getting a favorable response from the visitors.

9) Follow-Up – During a presentation it is common practice to register the names and other details of the participants. This information can be used to follow-up with them by sending further messages. The website should be used to perform a very important function of capturing names and e-mail addresses of interested persons for following-up with them.

Thinking of website as a spokesperson adds a human dimension with which we are more familiar. Reviewing your website from a new angle can reveal ways of improving it.