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In nearly every aspect of our lives, we find a need to effectively utilize negotiating skills in order to perform to our potential. Negotiations is a useful and needed skill in our personal lives, in our business activities, and in nearly every one of our day to day activities. There are seven basic keys to become a competent and effective negotiator, which include: 1. Doing our homework; 2. Effective listening; 3. Clearly communicate what’s needed; 4. Be as specific as possible; 5. Include as much as possible in the contract/ agreement; 6. Build in contingency clauses; and 7. Exhibiting absolute integrity.

1. Homework refers to understanding the needs and positions, not only from your perspective, but from your adversary’s perspective, as well. This process creates an understanding of what can and cannot be asked for, and why. It requires both a willingness as well as the ability to do the work and put in the effort that is required in advance.

2. Unless someone is willing to effectively listen, rather than simply speak at someone, he cannot effectively negotiate. When we negotiate, the goal must be achieving a deal that creates a win- win scenario, because all long lasting deals come to fruition only when both sides are satisfied with the results. Negotiating is never about trying to defeat an opponent!

3. Next, there is a need to clearly articulate and communicate what is needed, and why, so that there are no surprises, misconceptions, or inaccuracies. How can anyone possibly negotiate properly if both sides are not on the same side? This must include a thorough understanding of priorities, etc.

4. Effective negotiations require specificity. There is no use or purpose being vague during this process, because unless it is clear what you want to happen and need, you can never come to a meeting of the minds. When both sides understand each other, they can much better work together to come to a mutual,y acceptable agreement.

5. The result of the negotiations must be coming up with a contract agreement that is as inclusive as possible, including as much specificity and detail as possible. There is always the best chance of a fair deal before a contract is signed because both sides are then on equal footing, while after the contract is signed, one side might have an upper hand.

6. The basic rule of any deal made is that at some point, things happen. We can never foresee all possibilities, but it is wise to include as many contingency clauses as can be foreseen, in that initial and binding agreement. Professional negotiators always have back up plans!

7. When all is said and done, the main quality remains a commitment to the principles and ideals of absolute integrity. Without integrity, negotiations will invariably fail in the long run.

Successful negotiations must be based on mutual respect and understanding. When this is the approach, there is always significantly more cooperation between the parties, and thus a better end result. These principles and keys are needed, whether the negotiations are event related, labor contracts, business dealings, or intra- family arrangements, etc.

One of the difficulties in building an online business is learning how to convert your prospects into buyers. In this article I am going to discuss some ways that you can increase your conversion rates.

Market research

The first step to creating any product is to make sure that you have done some research so that you have eliminated as much risk as possible in terms of nobody actually wanting your product.

Have a look online at what is already selling and what people are demanding. If there are people willing to spend money and they are already spending money in a particular niche then that is an ideal place for you to start.

Think about the types of products that are doing well and how you can produce something similar but has additional value to the existing products.

Targeting customers

The next important thing is to make sure that you promote your product to those specific people who actually need it. You could have a brilliant product but if you promote it to people who have no interest in your particular topic and don’t actually need it then you won’t make many sales.

Therefore you need to find out where your ideal customer is likely to be hanging out online. Once you have discovered where your target customers are you will then need to form a relationship with them.

Building relationships

Building relationships with your targeted audience is really important if you are going to increase your sales conversions. If you think about it, promoting products online is a little bit like cold calling – you don’t know the people, they don’t know you and therefore it is unlikely they will do business with you. Therefore it is essential that you build a relationship so that your prospects begin to trust you and to see you as an expert in your particular niche.

An ideal way to build relationships is through email marketing. If your prospects become a subscriber then you are able to communicate with them regularly and over time develop strong trusting relationships.

Product Promotion

When you come to actually promote your product the best way to do this so that you see a good conversion rate is to make your subscribers aware of the benefit it will have to then if they purchase it. People buy because they want to see a specific result and having a result makes them feel good.

Therefore when you promote your product you need to know exactly what those results will be for your prospects and then you will be able to convey the benefits far more effectively.

We all use negotiation constantly in our communications. Starting as children we quickly learn that if we promise to be good we gain some advantage or positive result. That understanding is often quickly transferred to our other relationships, where we learn the value of trading. We give something the other person wants in return for some benefit to ourselves.

Children quickly learn to be quiet in return for sweets. That is the fundamental tenet behind every negotiation, a win/win situation for all concerned. The fact that the child may manipulate the situation when they want more sweets may have to dealt with by using penalty clauses and riders as time goes on. The negotiator too has to learn how to trade.

As an adult the art of skillful negotiation is in learning to trade something that we are not too concerned about losing. The skill is in treating it as if it is really important, as if it really matters to us. We create in the other person a sense that are we are making a huge contribution to the negotiation process by allowing a particular concession to be made.

When the other person feels that they are gaining an advantage they are more likely to relax their guard and become more flexible. When they feel that they are gaining ground they will often decide that it is reasonable to make some concessions to the negotiations. They are more likely to feel the need to reciprocate, as a gesture of good faith on their part.

A good negotiator treats the other person with respect. Good manners are a large part of being good at the job. A person who is calm, poised and polite will appear to be in control, measured and clear as to what they are doing. They will instill in the other person a sense of confidence.

Meeting someone halfway is a good negotiation technique. In daily life, we will all have had times when we have been in a group or with a friend and have had to decide where to go for a social evening. Negotiation can be required in these situations. We may decide to take it in turns as to where to go, or decide to go somewhere completely different as an alternative option. The skill is in being respectful and flexible, is in appreciating that each point of view has its own validity and importance.

In acrimonious couples counselling I sometimes say to my clients ‘you may win the argument, but lose the relationship’. Being pedantic and inflexible may ensure that you get what you want as an outcome in the short term, but in the longer term it may be a massive price to pay. Appreciating that each person has reasons for their opinions, feels justified in holding the view that they have, can bring some sense of perspective to the counselling process.

Effective communications are about trying to clearly understand what each person is saying, what they are hoping to achieve and how the different sides of the discussion can find resolution and compromise. Negotiation is a valuable process to apply. By trading, giving ground and feeling to gain some positive results or compromise each side can feel that they are successfully making headway and achieving a better relationship into the bargain.